TYPEBEA TikTok Shop Live Launch

When TYPEBEA - The haircare brand founded by Rita Ora and Anna Lahey — was ready to go live on TikTok Shop for the very first time, they brought the party to Runako Studio. Together with production legends Unsociable, we turned the space into a vibrant, interactive set where fans could shop, chat, and vibe with the brand in real time. From lights and cameras to the energy in the room, it was all about creating that scroll-stopping, share-worthy moment to kick off TYPEBEA’s TikTok Shop journey